Thursday, September 24, 2009

Bob Proctor in Ottawa


Bob Proctor was here in Ottawa last Tuesday and it was an amazing event! Asokan and I went to the event with our 2 month old baby, Sivani.

There were a number of things we got out of Bob Proctor's speech in Ottawa - we were talking about it on the way home and I wanted to share with you all.

The first thing being that if you want to be successful, you have to change the way that you think. I know Asokan and I used to think it was that one special business or a special investment that makes you rich. But, we found out that it’s that special YOU that makes the difference. After taking so many Bob Proctor courses in Ottawa, it's finally really hit home. Working on ourselves has been incredibly profitable for us and for others who have taken the time to continuously learn and improve themselves.

The second thing is the power of guerrilla marketing. We were there officially for the Ottawa book launch of Peggy McColl for her new book "The Won Thing". Bob Proctor was there to endorse her book for free. Now why would Bob Proctor do that for free? Partly because Peggy McColl had already sent out the invitations listing him as the keynote speaker before he even agreed. Also, because he had an hour to teach and promote his own related products to a rapt audience. Now because Peggy McColl had used Bob Proctor as a keynote speaker, the place was jam-packed with excited people and she in turn sold more books and created more hype. It taught me a lot about cross-selling products and that you can offer more to your own customers by simply giving them free items of value. Free items of value that you can get from other businesses that are interested in providing a product or service to your customers.

I was very happy to go see Bob Proctor in Ottawa - for free!

No comments:

Post a Comment